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Vacancy Information

Division / Department - See Advert Grade - Band 2 Status - Full Time Contract Type - Secondment Salary Grade Range - £36,217 - £54,323 Working Hours - 36.0 Hours per Week The starting salary for this role will usually be at the bottom of the salary range and will be pro-rata if the working hours are less than full time.

The Role

NPCC Social and Digital Media Operations Manager, governance via Chief Constable (CC) Gavin Stephens. The role is expected to work alongside the NPCC strategic lead and subject matter expert (SME). Line management via staff officer of CC Stephens.

(Police staff (Band 2 Surrey grade £36,000 – 54,000) or police officer of rank of either Inspector or Sergeant)

Secondment OR fixed term contract for 12 months (to be reviewed at 6 months) to commence as soon as agreed with relevant parties.

The NPCC CAG and Neighbourhood Policing Lead, CC Gavin Stephens is offering a secondment or FTC opportunity for a professional ideally with a background in communication and engagement in local policing or relevant social media/PR experience to drive the development, implementation and operational delivery of the Social Media work stream. The post holder will provide the operational context for how the work stream is being delivered nationally, assessing against agreed objectives.

• CC Gavin Stephens currently leads NPCC portfolios for Neighbourhood Policing, PCSOs, Social and Digital Engagement and the Communications Advisory Group, bringing together the professionals and practice needed to influence positive change in UK policing’s social and digital approach.
• The Social Media work stream aims to ensure that the experience of contacting the police through digital channels will be as helpful, personal and reassuring as approaching an officer in the street.
• The Social Media work stream aims to give the public the option to engage with the police on the channels of their choice, whether that be social media, via the force website or through more traditional channels, the public will be able to report incidents and make enquiries online.
• Our mission is to develop capabilities, services, content and national standards within policing that allow the public to be informed, reassured and empowered in transacting, interacting and engaging with policing digitally.
• The Social Media work stream objectives are;
• to provide a national framework through which policing is enabled to use Social Media as a contact channel in a consistent way.
• to provide a model for local social media use that has sufficiently flexible options to meet local needs whilst being consistent with the SOH.
• To deliver relevant, current and responsive digital services that allow policing to engage with children and young people in a consistent, effective and efficient manner nationally.

Key Responsibilities

• Developing and defining policing’s operational requirements with respect to the use of social media as both an engagement and contact channel, working closely with partners including local forces and the College of Policing in this regard. Influencing policy where appropriate for use of social media in this way.
• Undertake operationally focused research, horizon scanning and analysis, providing information on opportunities, key risks and issues relevant to the work stream, both internal and external to policing.
• Maintaining and developing effective relationships with key national stakeholder(s)/groups particularly with respect to development of significant improvement in understanding and delivery of effective outcomes from digital engagement.
• Alongside partners, such as NCA, being a focal point for industry liaison to ensure effective communication and good practice
• Maintain knowledge and provide support to police forces on the upcoming changes to the European Electronic Communications Code (EECC) and how this impacts on force recording of communications
• Working alongside local force communications and policing leads to develop effective approaches and maximise the value of social media for policing.
• Acting in a support and advisory role for local force communication and local policing teams for issues surrounding social and digital engagement in both steady state and in times of crisis.
• Working directly with local force communications and policing leads to drive operational delivery of nationally agreed social media target operating models and objectives.
• Using analytics and insights to assess the gaps in local and national social media delivery with regards to people, processes and technology, setting objectives and make evidence-based recommendations as to ways forward.
• Preparing reports, briefing documents and delivering verbal briefings as required to stakeholder groups on key issues.
• Stay on the pulse of the social media and digital engagement industry, beyond policing. Collate key industry developments, training and knowledge.
• Coordinate the national voice on topics relating to social and digital operations, acting as a national “hub” for the issues and ensuring direction is effectively circulated with affected stakeholder groups.
• Manage Ad Hoc projects that relate to the Social Media work stream or require centralised coordination.
• Advocate for the local forces you represent in national meetings, ensuring the practitioners you represent have a voice in a high-level environment.
• Working as part of a small team to achieve a holistic approach to the delivery of the social media work stream’s vision and objectives.

Skills & Experience

• Excellent understanding of existing and upcoming social media platforms and their associated platforms i.e. Facebook business manager, analytics.
• Excellent understanding of social media management software such as Hootsuite.
• A strong understanding of the compliance, auditability and legislative environment relevant to digital engagement.
• A good understanding of communications and engagement academic principles and how these are used in forces and applied to the social and digital media space.
• A good understanding of contact management/customer service principles, preferably relating to the digital customer journey.
• Excellent understanding of digital analytics and insights with a strong analytical personality, able to use evidence to inform planning and research.
• Good understanding of community engagement management and setting related KPIs.
• Experience or understanding of supporting and implementing business change.
• Experience of problem solving and team working in a multi-agency and multi-supplier environment.
• Excellent verbal and written communications skills with an ability to evaluate, analyse and swiftly summarise information; numerate with a keen eye for detail and a passion for accuracy in written reports.
• Experience of producing high quality briefings and reports for senior officers and / or staff is desirable, but not essential.
• Proven track record of effective stakeholder management and collaboration.
• Ability to negotiate and influence decision making.
• Confident use of technology and a good grasp of digital policing issues.
• Ability to work independently and multitask, regularly managing competing priorities.
• Ability to work remotely at times on evenings and weekends, as/if needed during times of crisis.
• Understanding of technical content creation is desirable (i.e. engagement or communication products), but not essential.
• Can do attitude to find solutions to difficult or on-going barriers.

• Accountable to CC Gavin Stephens
• Direct line management via CC Gavin Stephens staff officer
• Work on a dotted line basis alongside the strategic SME lead

Applications should be submitted as letter of interest to include details of how you meet the required standard of knowledge, skills and experience for the role (detailed above), to a maximum of 500 words. If applying for secondment, candidates must have the support of their Chief Constable, Commissioner or Home Department / Organisation in applying for this role and this must be confirmed in the letter of interest.

Please ensure that full contact details are supplied as shortlisted candidates will be contacted at short notice for interviews.

Further Information

Closing date for applications for this post is midday on Monday June 1 2020
The completed ‘letter of interest’ should be returned to

For current police employees, this post is on secondment for a period of up to 12 months. The portfolio is based in Surrey and although a degree of flexible working in terms of location and timing is possible, there will be regular travel UK-wide required. Reasonable travel costs will be covered for the period of the secondment.

For further information, or to discuss the post, please contact David Bailey on or Greg Miles on

Additional Information

Following submission of your application you will receive a confirmation email with a copy of your application attached. Occasionally emails from this address can fall into spam/junk folders so please ensure this is checked regularly. You may wish to consider adding to your address/contact list to ensure you receive all communications.

This post is being advertised in parallel with Force redeployment processes. Any redeployees who are identified will be given preference. This may result in the post being withdrawn at any point during the recruitment process.

If you are an internal candidate looking to apply for this role, please ensure that you discuss your application with your line manager before submitting an application. If you are conditionally offered the role your attendance record and any reasonable adjustments already in place will be discussed with yourself and your current line manager.

Please note that not all jobs are available for internal candidates across both Forces, the current agreed recruitment principles are;
- vacancies in collaborated units are available to all officers and staff across both Forces
- vacancies in non-collaborated units are only available to officers and staff within the Force with the vacancy unless it is advertised externally. If the vacancy is advertised externally and an officer or member of staff from the other Force is success it will result in a transfer of employment.

Surrey Police and Sussex Police Special Constables, Volunteers and Agency Staff (excluding self employed workers) covered under the Agency Worker Regulations (AWR) are eligible to apply for internal advertised posts.

Applications will only be accepted by clicking the 'Apply Now' button. CVs are not accepted as part of our recruitment process.

Diversity Statement

We are only as good as our people. It's really important to us that our officers and staff can be themselves in the workplace and we believe that as an organisation we'll benefit from the variety of thinking, approach and skills that diversity can bring; all of which helps us to deliver a better policing service.

We have worked really hard to create a safe, open and inclusive culture. We have a range of staff networking groups to provide specific support and advice and we are proud to be members of Stonewall and Disability Confident, and to be aligned with the Armed Forces Covenant and the HeForShe movement.

We value the differences that people bring from all backgrounds and communities so, regardless of age, gender, ethnicity, sexual orientation, gender identity or gender expression, disability, social status or religious beliefs, we would love to hear from you.